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Last year, I completed my Hubspot CMS for Marketers Certification because I wanted to see if I could not only pass a Hubspot exam, but also gain a better understanding of the platform from a marketing standpoint.

As a Hubspot developer, I've discovered that it's all too easy to get caught up in the technical side of things and potentially miss out on all the features Hubspot offers to offer. I found the "Hubspot CMS for Marketers" certification exam to be quite beneficial in helping me see things from a different perspective, therefore I opted to renew it.

I also completed the "Hubspot CMS for Developers" certification as this is something I missed out on last year. This certification consisted of an exam and a practical piece on the core development criteria of building a theme.

Both these certifications compliment one another and highly recommend taking these both if you're working with the CMS side of Hubspot.

Since around September last year, I've been involved in a lot of Hubspot projects at my place of work - Syndicut. It's the latest edition to the numerous other platforms that are offered to clients.

The approach to developing websites in Hubspot is not something I'm used to coming from a programming background where you build everything custom using some form of server-side language. But I was surprised by what you can achieve within the platform.

Having spent months building sites using the Hubspot Markup Language (HUBL), utilising a lot of the powerful marketing features and using the API to build a custom .NET Hubspot Connector, I thought it was time to attempt a certification focusing on the CMS aspect of Hubspot.

There are two CMS certifications:

1. Hubspot CMS for Marketers
2. Hubspot CMS for Developers

I decided to tackle the "CMS for Marketers" certification first as this mostly covers the theory aspect on how you use Hubspot to create a user-friendly, high-performing website and leveraging that with Hubspot CRM. These are the areas you can get quite shielded from if you're purely just developing in pages and modules. I thought it would be beneficial to expose myself from a marketing standpoint to get an insight into how my development forms part of the bigger picture.

I'm happy to report I am now Hubspot CMS for Marketers certified.